So call it what you will, but this is funny. If you can see the image. It says "Google - Free Business Listings"  Perhaps this guy uses this as a lead generator.... or what I'll call the "Costco Sampler Method"   What's the CostCo Sampler Method you ask?  You've been there....  instead of getting in and out of that place in 45mins.  you haven't had lunch or dinner,  and instead spend your time visiting all of the food sample tables.   They give you something free... in hopes you'll pay for a box of delicious oatmeal raisin cookies!  Fair enough.   But here's the deal :  Anyone who can launch a browser and peck on a keyboard can get their own business listed on Google .   So either this guy is using the word "Free" to increase lead gereration .....  or he's mislieading his potential customers.   But hey....  people pay millions of dollars per year for consultants because they want to rely on someone with more knowledge than them.....  so who knows.  I just think it's funny.  I think I'll start a business "Free Gmail Acccount Set Up"